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Email Marketing Forum

Discuss the latest email marketing news. This is the place to talk about the latest trends and topis.
So, I stumbled upon this old report/article/insight from McKinsey on how Email was 40% more effective than FB, twitter and other social media platforms. Of course, this is not news to me since I am much biased towards email marketing :D

But, do these numbers still make sense? Its been about 1.5 years since this report came out. ... you-emails
Despite the hype, Email marketing is still an unexploited area compared to other social media platforms. The email marketing community does not house many marketers. Also, the opt-in rate is determined by the individual input by email marketers. Other hurdles to jump are spam filters, targeting and segmentation aspects. These are not in Facebook. One just has to post and views accumulate. The platform is already optimised and has millions of viewers.

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