By integrity101 - Mon Feb 22, 2016 2:20 am
- Mon Feb 22, 2016 2:20 am
#1286
There was a time when open rates and click-through rates ranged between 70 and 80 percent. A time when subscribers checked their emails four or five times a day hoping to find another awesome recommendation from you, the marketer. That was when a list was all you needed to make money. Then came the era of "abuse" when everyone was in everyone's list and nobody bothered read marketing emails anymore. I guess every marketer today is in another IMer's list. What differentiates successful email marketers from those whose emails end up in the spam folder is the kind of relationship one creates with his or her subscribers.
Personally, I hate being sold to three or four times a day in my inbox and I'm sure you do too. However, I enjoy making friends with fellow marketers, reading about their success stories, and learning about the strategies they used to succeed. To me that is not being sold to. It is the equivalent of receiving free valuable information about working products and services.
I believe I share the same sentiments with all the subscribers in your lists. So stop creating lists and start relating well with your subscribers. A list of 200 loyal subscribers who listen, and react positively, to your recommendations is more valuable than a list of thousands who never read your emails.
Personally, I hate being sold to three or four times a day in my inbox and I'm sure you do too. However, I enjoy making friends with fellow marketers, reading about their success stories, and learning about the strategies they used to succeed. To me that is not being sold to. It is the equivalent of receiving free valuable information about working products and services.
I believe I share the same sentiments with all the subscribers in your lists. So stop creating lists and start relating well with your subscribers. A list of 200 loyal subscribers who listen, and react positively, to your recommendations is more valuable than a list of thousands who never read your emails.