I am currently reading an article on the future of email marketing and technology through different lens. Though, I am still on the article but while reading the experts point of view this question came to mind, as an individual with your experience in the industry, what do you think the future holds for email marketing and technology? Let's hear your own side of the story.
Considering that more and more people access their emails on mobile devices- tablets, phones, and now even on wearables, I would say that the future is as bright as ever. I would say that the dark age of email marketing when people were spammed and scammed, and the level of service wasn't as good, is gone.
Email service providers have become tougher when dealing with spammers. So, only the very high quality email marketing campaigns, that the user has signed up for willingly, make it into the user's inbox. And there too, services like Gmail have ensured that most promotions go into the promotions section of the inbox. So, in a way, legit marketing emails that used to go into the spam folder, at least now make it into the promotions folder, and people do check them out. I know I do.
So, in short, the email marketing world has become "civilized" and with the advent of mobile tech(push notifications, faster mobile email clients, etc.), marketing emails are making it into the inboxes and reaching more eyeballs than ever before. The future is really bright for email marketing.