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Email Marketing Forum

Discuss the latest email marketing news. This is the place to talk about the latest trends and topis.
#1322
Marketing is a funny thing. It is always chasing the next thing. For a while now, email marketing was all of the rage, now I'm starting to see articles that say it's not enough. (See article below)

My questions are:
1. Do you believe email marketing is still viable?
2. Do you believe email marketing can be stand alone or should it be used as a supplement to other types of marketing?

http://www.forbes.com/sites/miketemplem ... d6abad256f
#1463
Email marketing is part of a whole package. In some cases, email marketing alone may be enough. But, in most cases, you'd need to build a following, and only people who trust you would ever let you send information to them via email. So, you'd have to use your network of people, your channels on social networking sites, your group of traditional marketers, and so on, in order to succeed.
#1515
The fact is, every other small business is into email marketing. It takes time and effort to break into a successful email marketing. Chances of your recipients opening up your email and then reading it through are not high, the clutter in their inbox notwithstanding. There is also the challenge of whether your email will make it into their inbox because of the filters. It could end up as spam. So as a marketer reinforces his or her email marketing campaign, it pays to complement with other ways like social media and even offline in the print media to cultivate awareness and credibility.
#1525
Exactly, its not something that you can just do alone even though some people do do that. But the fact is that at somepoint someone went to their website and signed up, how else would they have received the first email? I don't think anyone trusts any other kind of promotional email that just pops up in the inbox.
#1536
Email marketing is good, but I don't understand why you'd do it alone. Like if you're good at it, you obviously have the skills, and there's so many easy ways to get money made at that point that you'd just be a lazy clown to ignore your potential
You'd actually be surprised by the number of online businesses (to be specific, the authors I worked with), who only relied on one strategy once they found their "sweet spot". As a consultant, I was always pushing them to think beyond a one-trick pony, but many didn't want to get involved with the hassle of having to learn yet another marketing strategy.
#1615
Email marketing is good, but I don't understand why you'd do it alone. Like if you're good at it, you obviously have the skills, and there's so many easy ways to get money made at that point that you'd just be a lazy clown to ignore your potential
You'd actually be surprised by the number of online businesses (to be specific, the authors I worked with), who only relied on one strategy once they found their "sweet spot". As a consultant, I was always pushing them to think beyond a one-trick pony, but many didn't want to get involved with the hassle of having to learn yet another marketing strategy.
As email marketer we cannot afford to be redundant, not learning new things and only sticking to what you feel you know best. We have to be dynamic and always keep ourselves updated on new strategies.
#1623
Email marketing is good, but I don't understand why you'd do it alone. Like if you're good at it, you obviously have the skills, and there's so many easy ways to get money made at that point that you'd just be a lazy clown to ignore your potential
You'd actually be surprised by the number of online businesses (to be specific, the authors I worked with), who only relied on one strategy once they found their "sweet spot". As a consultant, I was always pushing them to think beyond a one-trick pony, but many didn't want to get involved with the hassle of having to learn yet another marketing strategy.
"If it's not broke, don't fix it" vs. "Why do less when you can do more with less?"

It happens quite a bit - people think they understand what works, without realizing that it doesn't just work in one way. It's like paying for a screwdriver and then only using it for 1 doorknob, even though it works on all types of screws. It's just straight up madness.

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