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Millenials use a lot more email than people thought

PostPosted:Fri Feb 19, 2016 11:05 pm
by djmail
First of all, I don't know who even thought that millenials don't use email. I am a borderline millenial and use a LOT of email. But anyways, personal opinions aside, someone actually carried out a study on how much millenials really use email and the results were surprising:

http://www.hospitalitynet.org/news/4074437.html

Do you think that there is a perception that millenials don't use email as much as other people? In that sense, is it a less-tapped market?

Re: Millenials use a lot more email than people thought

PostPosted:Fri Feb 19, 2016 11:55 pm
by remnant
Millenials use email much more than common perception. Most have not completed schooling and therefore not in the direct income bracket. And sending emails is dirt cheap done from a mobile phone which is their gadget of choice. They use email to subscribe to websites looking for opportunities and entertainment. On the flip side, it offers relative anonymity for the clandestine minded.

Re: Millenials use a lot more email than people thought

PostPosted:Sat Feb 20, 2016 1:49 am
by Smackled
I think this is right considering I check emails 8-30 times a day and I work online professionally, even moderate internet use would constitute checking the inbox 3-5 times a week and that's enough to get covert advertising impressions through the form of emails :) Everybody loves new cool mail!

Re: Millenials use a lot more email than people thought

PostPosted:Sat Feb 20, 2016 8:10 pm
by mooray
Yes, they use email a lot than most people think but most of the time it is to sign up on social media websites. Think about it, the oldest millenial right now is 16 years old.

Re: Millenials use a lot more email than people thought

PostPosted:Sat Feb 20, 2016 10:53 pm
by remnant
Millennials use email alot. They also use social media sites which require am email address to sign up. This applies to other sites. The importance of email notifications can't be gainsaid and they hit the inbox button for updates.

Re: Millenials use a lot more email than people thought

PostPosted:Sun Feb 21, 2016 5:27 pm
by briannagodess
Huh, I don't understand why people would assume millennials don't use email as much as others. I think even at their time, computers are technically in use. Yeah, it wasn't the advanced ones but these computers usually have email already. I guess it might be the notion that millennials usually check on social media more than their emails? Because really, I cannot think of any other reason why we would assume that millennials don't use as much email.

Email is more than just a messaging tool. It has become an all-in-one tool, for registering to sites, even companies ask for email addresses to communicate with people. So people of all ages certainly use email, that's the reality.

Re: Millenials use a lot more email than people thought

PostPosted:Sun Feb 21, 2016 11:21 pm
by djmail
Glad that everyone agrees about the amount of mails that millenials use. Anyways, its a nice insight for anyone looking to tap into that market considering that a majority of the world we live in right now is aged 35 or less, with 65% of that group aged 21 or less.