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Re: 53% Emails are now opened on Mobile Devices

PostPosted:Mon Feb 22, 2016 3:29 pm
by djmail
Well, in terms of getting the "full" experience of an email you certainly require a laptop/PC. Trying to open a zip file attached to an email is next to impossible on an ipad, or even on an iphone if I remember correctly. I have since moved on to android, but the point is that certain things are still tough on mobile.

But, its still the most convenient form of accessing emails, as long as the emails are designed for mobile.

Re: 53% Emails are now opened on Mobile Devices

PostPosted:Mon Feb 22, 2016 4:26 pm
by ctfranklin28
I can definitely see this statistic increasing because of a couple factors:

1. Technology-Humans are getting better and better at making Internet-connected things on smaller devices
2. Consumer pressure-Customers are comfortable with phones and want constant access to their email

These two factors will drive more marketers to mobile marketing, which will do two things: 1) Drive the quality of mobile marketing up-to stay competitive and 2) Make mobile marketing crowded-as everyone jumps into the party.

Same pattern as other forms of marketing (social media, etc.), but differen platform.

Re: 53% Emails are now opened on Mobile Devices

PostPosted:Tue Feb 23, 2016 5:02 pm
by SirJoe
It's hard to believe how quickly this all happened. I have a old blog that I haven't posted in for ages. The other day I went and took a look at the stats out of curiosity. Four years ago I didn't have one hit from one mobile device. Now days half the hit's I still get are from mobile devices.
This can't be ignored, when sending e-mails make sure they are mobile friendly.

Re: 53% Emails are now opened on Mobile Devices

PostPosted:Wed Feb 24, 2016 11:25 am
by Markblogger12
I feel without a doubt that this information is true. With technology being out our fingertips 24/7 we are expected to be able to replay to a email at almost anytime of the day. I find myself answering emails at 2am sometimes. The smartphone just makes things such as email as normal and sometimes almost as informal as text messages can be which is not always a good trend.

Re: 53% Emails are now opened on Mobile Devices

PostPosted:Wed Feb 24, 2016 2:21 pm
by remnant
This is all the more reason to optimise your emails for mobile phone compatibility. This is achieved by writing shorter emails. Many people are on the move and might not be in possession of computers and laptops which are more expensive and bulky. Emails can be opened on both feature and smartphones.

Re: 53% Emails are now opened on Mobile Devices

PostPosted:Wed Feb 24, 2016 4:20 pm
by Kathyo82
It's hard to believe how quickly this all happened. I have a old blog that I haven't posted in for ages. The other day I went and took a look at the stats out of curiosity. Four years ago I didn't have one hit from one mobile device. Now days half the hit's I still get are from mobile devices.
This can't be ignored, when sending e-mails make sure they are mobile friendly.
That is amazing that that was only four years ago. Imagine what another 4 years will bring us!

Re: 53% Emails are now opened on Mobile Devices

PostPosted:Wed Feb 24, 2016 8:30 pm
by djmail
It's hard to believe how quickly this all happened. I have a old blog that I haven't posted in for ages. The other day I went and took a look at the stats out of curiosity. Four years ago I didn't have one hit from one mobile device. Now days half the hit's I still get are from mobile devices.
This can't be ignored, when sending e-mails make sure they are mobile friendly.
Yeah I've had a similar experience. More people are using mobile devices to read my blog, and even more people are using alternative mobile browsers to access content.

Re: 53% Emails are now opened on Mobile Devices

PostPosted:Thu Feb 25, 2016 2:59 am
by emuzeskylow
I could count the number of times I opened my email on a pc. Most often than none it on my mobile device. So, saying 53% might seem to me like an understatement.

Re: 53% Emails are now opened on Mobile Devices

PostPosted:Thu Feb 25, 2016 6:29 pm
by Smackled
Well you have to remember that that's on average, online workers, people with lots of stuff going through their email, etc, might just find it more convenient to check while listening to music, browsing, etc.

Re: 53% Emails are now opened on Mobile Devices

PostPosted:Fri Feb 26, 2016 1:35 am
by djmail
Yeah, a lot of college students use email to communicate amongst them when it comes to a variety of projects, surveys and campaigns too. And they are more than likely to use email on mobile.