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3 Email Marketing Metrics for Mobile, Multi-device Consumers

PostPosted:Thu Feb 18, 2016 9:48 am
by djmail
This person posted about the 3 metrics for mobile multi-device consumers:

http://www.practicalecommerce.com/artic ... -Consumers

Can anyone please explain what is a match-back analysis? How is it different from conversion rate tracking?

Re: 3 Email Marketing Metrics for Mobile, Multi-device Consumers

PostPosted:Sat Feb 20, 2016 8:15 pm
by mooray
I am also not familiar with the topic. I hope someone knowledgeable enough will explain.

Re: 3 Email Marketing Metrics for Mobile, Multi-device Consumers

PostPosted:Mon Feb 22, 2016 2:42 pm
by djmail
Yepp! Because to me they both sounded the same, but maybe I didn't understand it well enough.

Re: 3 Email Marketing Metrics for Mobile, Multi-device Consumers

PostPosted:Mon Feb 22, 2016 10:14 pm
by Smackled
Pretty simple: your conversion rate can be tracked, even if they switch devices, if you have a match-back approach. Basically you want to track conversions even if they convert later on a different device

Re: 3 Email Marketing Metrics for Mobile, Multi-device Consumers

PostPosted:Tue Feb 23, 2016 3:30 pm
by remnant
One email metric measures the open rate- those who opened the email and read and those who registered. They are asked to download an image to prove they opened. Some don't. Clicks versus web traffic tries to measure the number of unique clicks to quantify those who converted. Matchback analysis is the most reliable metric and tracks recipients who received the email through matching their email addresses and their phone numbers. Hope this is of help.

Re: 3 Email Marketing Metrics for Mobile, Multi-device Consumers

PostPosted:Tue Feb 23, 2016 9:37 pm
by insecurephotomatters
Seems like the mobile phenomenon is going to add a whole new dimension to email marketing.

Re: 3 Email Marketing Metrics for Mobile, Multi-device Consumers

PostPosted:Tue Feb 23, 2016 11:10 pm
by Smackled
It definitely already has, but wearable tech will be the next step. Once enough difference is there in screen sizes, there will be a huge market for everything from unique identification for metric measurement and resizing/functionality for cross-device support

Re: 3 Email Marketing Metrics for Mobile, Multi-device Consumers

PostPosted:Wed Feb 24, 2016 8:32 pm
by djmail
Pretty simple: your conversion rate can be tracked, even if they switch devices, if you have a match-back approach. Basically you want to track conversions even if they convert later on a different device
Thanks @Smackled. This was a really simple explanation of the term.

Re: 3 Email Marketing Metrics for Mobile, Multi-device Consumers

PostPosted:Wed Feb 24, 2016 8:32 pm
by djmail
One email metric measures the open rate- those who opened the email and read and those who registered. They are asked to download an image to prove they opened. Some don't. Clicks versus web traffic tries to measure the number of unique clicks to quantify those who converted. Matchback analysis is the most reliable metric and tracks recipients who received the email through matching their email addresses and their phone numbers. Hope this is of help.
Thanks, this really helped. :)

Re: 3 Email Marketing Metrics for Mobile, Multi-device Consumers

PostPosted:Wed Feb 24, 2016 8:34 pm
by djmail
It definitely already has, but wearable tech will be the next step. Once enough difference is there in screen sizes, there will be a huge market for everything from unique identification for metric measurement and resizing/functionality for cross-device support
Wearables are certainly catching on. I mean I thought that certain devices were expensive and so they wouldn't become popular as fast as they did. Less costly devices are now available and most of them run on android, which means that people will be developing a whole host of amazing apps on top of the existing wearable tech. And it is going to blow our minds.