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Discuss the latest email marketing news. This is the place to talk about the latest trends and topis.
#1345
One email metric measures the open rate- those who opened the email and read and those who registered. They are asked to download an image to prove they opened. Some don't. Clicks versus web traffic tries to measure the number of unique clicks to quantify those who converted. Matchback analysis is the most reliable metric and tracks recipients who received the email through matching their email addresses and their phone numbers. Hope this is of help.
#1376
It definitely already has, but wearable tech will be the next step. Once enough difference is there in screen sizes, there will be a huge market for everything from unique identification for metric measurement and resizing/functionality for cross-device support
#1465
Pretty simple: your conversion rate can be tracked, even if they switch devices, if you have a match-back approach. Basically you want to track conversions even if they convert later on a different device
Thanks @Smackled. This was a really simple explanation of the term.
#1466
One email metric measures the open rate- those who opened the email and read and those who registered. They are asked to download an image to prove they opened. Some don't. Clicks versus web traffic tries to measure the number of unique clicks to quantify those who converted. Matchback analysis is the most reliable metric and tracks recipients who received the email through matching their email addresses and their phone numbers. Hope this is of help.
Thanks, this really helped. :)
#1467
It definitely already has, but wearable tech will be the next step. Once enough difference is there in screen sizes, there will be a huge market for everything from unique identification for metric measurement and resizing/functionality for cross-device support
Wearables are certainly catching on. I mean I thought that certain devices were expensive and so they wouldn't become popular as fast as they did. Less costly devices are now available and most of them run on android, which means that people will be developing a whole host of amazing apps on top of the existing wearable tech. And it is going to blow our minds.

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