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Report: Almost Half Of Email Marketers Send Everyone The Same Email

PostPosted:Mon Feb 08, 2016 9:40 pm
by MailDino
Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities. A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines...
http://marketingland.com/report-almost- ... ail-162831

Re: Report: Almost Half Of Email Marketers Send Everyone The Same Email

PostPosted:Tue Feb 09, 2016 2:11 pm
by matt
That's a good point. There are a handful of affiliate offers that fit any given niche. When the list gets shared with multiple marketers, you wind up with a "first-come, first-serve" situation. The likelihood of spam complaints goes through the roof, unless you've got some unique internal offers. Great share!

Re: Report: Almost Half Of Email Marketers Send Everyone The Same Email

PostPosted:Tue Feb 09, 2016 6:21 pm
by insecurephotomatters
It's good that marketers are taking steps to optimize in the first place. This is the kind of thing that people look down upon email marketers for, and it is seriously no different from spam in my eyes. Optimize your emails, people, and make sure it's eye-catching for people like me :P

Re: Report: Almost Half Of Email Marketers Send Everyone The Same Email

PostPosted:Wed Feb 10, 2016 6:58 pm
by mooray
Isn't it a little bit obvious? I can tell just by reading.

Re: Report: Almost Half Of Email Marketers Send Everyone The Same Email

PostPosted:Wed Feb 10, 2016 8:13 pm
by Pat
I have received the same email sales page from several different people pushing the same product. There is relationship being made just pushing a product.

I am removing myself from more and more list now that so I am getting marketed to on the same product by so many people.

Re: Report: Almost Half Of Email Marketers Send Everyone The Same Email

PostPosted:Thu Feb 11, 2016 9:05 am
by djmail
Never thought about it like that- but a lot of people maintain different lists so that campaigns are separated. I don't know how they segregate the data.

Re: Report: Almost Half Of Email Marketers Send Everyone The Same Email

PostPosted:Sat Feb 13, 2016 2:32 pm
by remnant
Thanks Pat for your observation. These identical emails are regarded as spam and have far less transaction rates than targeted emails. Another problem is that they are sent simultaneously across different time zones and therefore received in some areas at non-optimal times. Time segmentation is therefore essential.

Re: Report: Almost Half Of Email Marketers Send Everyone The Same Email

PostPosted:Mon Feb 15, 2016 9:25 am
by MxyzptlkFishStix
Not surprising . . . AT ALL!

Re: Report: Almost Half Of Email Marketers Send Everyone The Same Email

PostPosted:Sun Feb 21, 2016 5:42 pm
by briannagodess
It's very important to optimise, personalise and individualise your email to your contact list. You need to segregate them according to their:

Race

Gender

Interests

Socioeconomic Level

Location or Country

Marital Status

This way, you can create emails that are specifically for the target readers. You can make each email different for each group. This way, the potential clients would find interest just by looking at your email subject.

Re: Report: Almost Half Of Email Marketers Send Everyone The Same Email

PostPosted:Mon Feb 22, 2016 2:36 pm
by djmail
Again, obtaining this kind of data on your subscribers is the best thing you can do. Whatever gets measured gets accomplished. If you know - i mean really know - who your subscribers are, what they look like, etc. you can actually create greater impact in a more personalized way.